Dangote Cement Plc, a leading cement brand in Nigeria, has launched a promo that enable its consumers win over N1 billion cash prizes.
The promo, known as Dangote Bag of Goodies Season 3 promo is tagged: “Spell Dangote and become a multi-millionaire.”
According to the company’s spokesman, Timilehin Oyedare, the promo was launched in Lagos yesterday, July 4, in the presence of regulators from the National Lottery Regulatory Commission and Federal Competition and Consumer Protection Commission and is expected to offer life-changing prizes, which will have immense economic values to the loyal consumers.
He said that Dangote Cement Bag of Goodies Promo Season 3, will run from July 5 to October 31, 2022, and promises to be a blast as there are over 32.3 million mouth-watering prizes to be won, including television sets, refrigerators, rechargeable fans, 2KVA generators, and millions of airtime gifts of major networks in Nigeria.
According to the spokesman, every single bag of Dangote Cement to be produced daily through the promo period will contain scratch cards for various gifts to be won by consumers.
Timilehin quoted the Group Managing Director of Dangote Cement Plc, Michel Puchercos as saying at the occasion that the Bag of Goodies Promo series is designed to continuously reward loyal Consumers who have stayed faithful and remained the backbone in the cement business.
Michel said that the consumers have contributed in no small measure to make Dangote range of cement products the first choice for construction purposes across the country.
“We are offering life-changing prizes, which have immense economic values as they can be used to kick-start small scale businesses. These prizes are targeted to help many families recover from the impact of the COVID-19 global pandemic, which adversely affected their sources of livelihood.”
Giving details about the promo, National Sales Director, Dangote Cement, Funmi Sanni, described the promo as a huge investment aimed at rewarding new and existing consumers, “especially in these trying times of our nationhood with the much needed financial and material palliatives.”
She said the promo is also targeted at stimulating the economy that has been negatively impacted by COVID-19 and global energy crisis to move towards much needed recovery, especially in the construction/real estate industry sector.
“To emerge as one of the lucky winners, all you need to do is to pick out the scratch card inserted in the bag; scratch the panel at the back of the card to reveal what you have won; go to any of the over 200 redemption centers to collect an instant prize. Collect cards, spell D-A-N-G-O-T-E and win a star prize of N1 million instantly. Additionally, if you find an eagle in one of the letters, you will automatically win N5 million.”
Funmi Sanni said that N125 million worth of prizes are expected to be won monthly, among which there will be 25 multi-millionaires. “The good thing about this promo is that a consumer stands the chance of winning the N1 million repeatedly. There is no limit to the number of times you are expected to win. All you should do is continue to buy Dangote Cement.”
Validating the promo, the Head, Lagos Office, Federal Competition, and Consumer Protection Commission, Mrs. Susie Onwuka commended Dangote Cement for giving back to consumers through the Bag of Goodies promo.
“Dangote has always fulfilled its promises to the consumers of its product. Our duty at the agency is to protect the right of the consumers. Dangote Cement has lived up to expectations.”